Create a stronger first impression.
The website needed to feel established, professional and visually aligned with the quality of the business.
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Case Study / 03
Website Design + Development
Ariel BoesenerPerformance Horses.
A more polished digital presence for an equestrian business built around performance, trust and presentation.
The redesign focused on clearer hierarchy, refined visual direction and a responsive experience that felt more professional across every screen size.
Project Type
Website Design & DevelopmentRole
Design + DevelopmentYear
2025Focus
Brand + Responsive UX
Ariel Boesener Performance HorsesResponsive Website
01
Project Overview
Refined, clear and confident.
The website needed to communicate professionalism without feeling overly corporate or disconnected from the equestrian world.
The design direction balanced strong imagery with restrained typography and generous spacing, allowing the horses, services and business story to remain the focus.
The goal was not simply to make the website look newer. It was to make the business easier to understand and more credible from the first interaction.
Web DesignResponsive DevelopmentUX/UIContent HierarchyVisual DirectionFront-End Development
02 / Visual Direction
Let the imagery do some of the talking.
Strong photography became a key part of the visual hierarchy, supported by a quieter layout system rather than competing with it.
03
Design Goals
A site that feels considered.
The redesign focused on a small number of decisions that would have the biggest impact on how the business was perceived and how easily the site could be used.
Make information easier to navigate.
Services, horses and business information needed clearer hierarchy so visitors could quickly understand what was available.
Bring consistency across the site.
Typography, imagery, spacing and page structure were brought into one visual system to make the overall experience feel more intentional.
Responsive by design
The same visual language, not just a smaller layout.
04
Design Details
Typography
Editorial enough to feel elevated.
Typography was used to introduce personality without overpowering the content, with larger display moments balanced by clean supporting text.
Hierarchy
Less competing for attention.
Stronger spacing, section structure and content grouping helped make the page easier to scan and gave important information more room to breathe.
Responsiveness
Designed for the change in context.
Mobile layouts were treated as their own experience rather than simply compressing desktop sections into narrower columns.
05 / The Result
A clearer digital identity.
The finished website gives the business a more confident, professional and cohesive online presence.
The new structure improves how visitors move through the site while the visual direction better reflects the quality and personality of the business.
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